The Importance Of Working With A Full-Service Design Agency
3 Feb 2017
A full service design agency has the ability to handle all aspects of the creative process, so there’s no need to use any additional third party. This usually includes all aspects of strategic planning, creative and production.
What are the benefits?
Save time and money
Hiring a full-service agency means everything you do is controlled under the same roof. It means you only have to communicate with one person and they coordinate all the rest. The agency will make sure they employ specialists in each area so that you get a higher level of service, and don’t need to worry about doing all the leg-work in between. What’s more, it means you don’t have the overheads associated with an in-house team.
One of the most important things for your business is to have a consistent identity across all channels and touchpoints. Everything must be harmonious, from branding to tone of voice, and even your choice of graphics and imagery. A full-service agency makes sure all your communications are congruent with one another, strengthening your brand and making it more identifiable to your target audience.
Better brand understanding
A full-service agency basically acts as an external arm of your internal team. By building a fluid relationship with them, they learn your brand inside out. Their whole team gains a universal understanding of your company values, goals and beliefs. Working with a full-service agency means you don’t have to spend loads of time managing and communicating to ensure there are no conflicting ideas on your company direction.
Expert help and advice
The benefit of working with a full-service agency is that you get to work with a whole team of people who specialise in particular areas. What’s more, working with the experts means they are always on top of the latest trends.
Things to consider
When choosing a full-service agency, you want to make sure they are going to be reliable and efficient. To help you make the right choice you should consider the following factors:
Creativity How creative are the staff? You can assess this by looking at previous projects and seeing how much they like to step outside the box. Also check the feedback they received from previous clients.
Strategy Having a foolproof strategic plan will help ensure the next steps of your campaign are successful.
Communication An excellent full-service agency will keep you involved at all stages of the process so good communication skills are vital.
Production Again, look at previous projects. Test their competencies and make sure they’re capable of producing exactly what you want, how you want it.
Whether you’re ready for a full rebrand, or you just need a logo design, using a full-service agency gives you the flexibility to use more of their services as your business grows. So if you want to find out a little more about our full-service creative agency, don’t hesitate to get in touch!