Right, so we all know the importance of branding. Put simply, your brand is the way people perceive you. It’s a direct reflection of your company, which is why it’s crucial to regularly take a step back and consider if it needs a revamp.
There are plenty of reasons your brand might need a refresh, from regaining trust after a crisis, to simply refreshing a tired and dated image. Whatever your reason for rebranding, we’ve put together a list of five steps to consider before you take the plunge.
Outline your goals What is it you want to achieve? Are you planning to target a new audience or do you want to be able to increase prices? Once you’ve outlined your motivation for the rebrand, you’ll have a much clearer picture of how to get there.
Define your story Every brand has a story. You need to decide what it is that makes your brand different from the rest. Why should people choose you over your competitors? Make it relatable, and personal and you’re onto a winner.
Don’t just change your name or logo If you want people to take you seriously, you need to consider every touchpoint. Everything associated to your brand, from business cards and brochures to your website and social media, influences customer’s perception of your brand. Consider how new stationery, printed materials and digital channels can help refresh your image.
Think of the bigger picture You need to consider where you’d like to be in 5 years. Having a clear vision for the future will help you develop a brand that will remain relevant and grow alongside your business.
Manage your rebrand Having guidelines in place can help you be consistent with your new brand image. All your communications need to be in line with your updated brand identity, from the way you deal with complaints, to the images used on social media.
If you’re considering updating your brand, our team of designers are able to guide you through the whole process. With expert advice and opinions, you can rest assured your rebrand will be a success.