Please reload

Recent Posts

The Success of Our eHarmony Campaign

28 Feb 2017

Please reload

Featured Posts

The Nostalgic Approach to Design

25 Aug 2016


Nostalgia can be defined as a sentimental longing for a period in the past. It is a craving and desire for a familiar memory. Nostalgia can be triggered by the most random of memories, from recalling a particular smell, seeing a specific object or hearing an old song. The sheer power of nostalgia makes it possible for designers to enrich design, but how?


We have compiled a collection of tips and ideas that can be adopted to strengthen creativity on a sentimental and emotional level.


Nostalgia evokes a strong emotional connection. As designers, we can exploit this connection by tapping into things of the past that resonated strongly. By positioning messages that elicit familiar feelings, we can create positive associations to particular things.


The key is finding the right design to evoke those positive associations - the right imagery, fonts, colours and photographs. Once you’ve got this right, you are able to stir up that warm, fuzzy feeling known as nostalgia.

Before you get started, here’s a few key points to remember:

  1. Know your audience
    Different generations have different memories and associations. Be sure you’re targeting the right people!


  2. Leverage social media
    Throwback thursday anyone? Social media is the perfect tool when it comes to anything nostalgia-related


Now you’ve learned our tips on how to leverage nostalgia, you can get started on developing deeper and more meaningful associations.




Did you like this blog? Why don't you follow us on Twitter to get your fix of daily design and tech and inspiration?


Please reload

Usamos cookies para medir el rendimiento de nuestro sitio web.

Permaneciendo en nuestro sitio web, automáticamente aceptas nuestros términos de servicio y política de cookies.

Magnetic Barcelona, Catalonia, España
Todos los proyectos © Magnetic London Creative Services Ltd, 2017. Registrado en Inglaterra y Gales.

Por favor no reproducir sin el permiso escrito de Magnetic London Creative Services Ltd