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AR in Automotive

23 Nov 2015


Last up in our series of posts on Augmented Reality in different industries is the automotive industry!


(If you’re new to AR, check out our page here explaining exactly what it is!)


AR allows you to add a whole new dimension to your printed material. This can present a whole host of opportunities for those in the automotive industry, as you’re about to find out!


So firstly, let’s consider how AR can help you sell your products to potential customers…


You can embed AR into your catalogues to provide users with more information about vehicles. Why not link to a slideshow of images showing the various colour ways available, or more information about the vehicle specifications.


Alternatively, you could embed your print material with 360-panoramas to show the inside of a vehicle. So that when a customer is considering buying a new car, they can actually look inside and focus on particular details such as the interior or dashboard. (Take a look at our blog post on this to find out more).


So if you want to show your customers you’ve got that innovative edge over competitors, get in contact today and find out how you can benefit from AR!




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