May 2, 2017

Augmented Reality (AR) is the perfect PR tool. It can help bring about a whole host of PR opportunities with it’s potential to give companies that true ‘wow’ factor.

PR is all about creating campaigns and developing ideas that really catch people’s attention. AR is the...

June 14, 2016

Mixed reality refers to the merging of augmented reality and virtual reality. It has recently gained significant coverage after Microsoft declared mixed reality will be the next big thing. According to Terry Myerson, executive vice president for Windows and Devices Gro...

March 14, 2016

I’m sure you are all aware of the huge costs associated to developing and maintaining successful apps. To make things worse, due to increased competition, it’s now even harder to get your app noticed.

So how do you know if it’s worth spending all that money on an app?


December 10, 2015

This week, let’s explore how the events industry can benefit from 360 panoramas. (For an introduction to 360 panoramas, check out our first blog post)

Events can use 360 panoramas to show the inside of venues, allowing users to see the different services on offer. They...

November 23, 2015

This week, we’re talking about how 360 panoramas can benefit the automotive industry. (If you’re new to 360’s, check out our post here explaining exactly what it is!)

The automotive industry can use 360 panoramas to give tours of both the inside and outside of cars. Whe...

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February 28, 2017

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